Procter & Gamble Charmian has a unique ability to connect with consumers. They relax, open up and reveal thoughts and feelings that normally would not rise to the surface. She also has a very strategic mind which allows her to distill what consumers tell us into powerful business insights. Mark Vandeneijnde, Consumer Market Knowledge, P&G, Geneva It was a pleasure working with you. Everybody has been impressed by the professionalism and enthusiasm you showed during the research. In a short timing you set up the research and showed a deep understanding of the objectives. The way you guided the moderators and condensed the learnings led to an outstanding result. Without you we wouldn't have been able to generate the learnings that will step-change our strategies. Your native knowledge of English and German has additionally been a tremendous help. Maximilian Schnorr, Lenor Brand Management, P&G, Geneva I wanted to thank you for handling this research in such a fantastic way. On top of the management of the interviews/pictures/consumers prework and so on (quite a bit of added complexity!), I was especially impressed by the quality of the summary you send after the debrief of the interviews. I really valued having you as a member of the team for this project and am looking forward to working with you in the future! Marie-France Birchler, Consumer Market Knowledge, P&G, Geneva McKinsey & Company McKinsey has recently worked with MilesFurther on an ambitious and challenging international knowledge project, for which it was key to truly get under the skin of the consumer. MilesFurther has been very instrumental in achieving this, by showing a strong dedication, combined with extensive experience. MilesFurther fully delivered on what we expected from them, and it has been a pleasure working with them. Maarten Schellekens, Senior Expert - leading McKinsey's center for customer insight, McKinsey & Company, Amsterdam PHILIPS My experience can be summarized as: Excellent strategic support: Charmian showed to have a lot of strategic vision and marketing-communication experience, which she incorporates in process facilitation and concept development. Also Nina is skilled in marketing and communication, which is very supportive in translating ideas into consumer language. Smooth cooperation: They speak the same 'language' of concept development (the Philips way) and they showed to be perfectly able to lead a project without supervision of Market Intelligence. Reliable and flexible: due to their size (just 2 person-company) they deliver on their promise and can adjust to your wishes and demands. Reporting: Their reporting is fast, thorough and insightful, with valuable additional market-facts. This reflects their personal dedication and willingness to really take you and your team further. Wendeline Jans, Market Intelligence, Philips Conducting global research can be a challenge. MilesFurther was a trusted partner in our exploration into the German dental care market. In addition to providing thorough, quality research, Charmian's familiarity with and understanding of the US and German markets was an added benefit that helped the global marketing team more quickly assess the similarities and differences between markets. Melanie Iwamoto, Global Marketing Research Manager, Philips Oral Healthcare Beiersdorf AG Charmian and her team really understand their clients needs. From day one on we had the feeling that we had a longlasting business relation - Keep going. Ansgar Hölscher, Consumer & Market Intelligence, Beiersdorf AG Charmian significantly influenced the positive outcome of our concept workshop as she brings in enthusiasm and shows an outstanding talent and perseverance to transform average concepts into striking concepts. Oliver Schrader, Brands Development Regions, Beiersdorf AG Thanks to the friendly, enthusiastic and professional support of Charmian we managed to organize a very interesting workshop. The participants could openly talk about their thoughts and ideas what was necessary for a reliable outcome. Her planning, recommendations and moderating have made our project fun for the participants and led us to successful results. It was a pleasure to work with Charmian and we are looking forward to working with her in the future again! Jennifer Bogolnicki, International Trade Marketing, Beiersdorf AG Crispin Porter + Bogusky Charmian and Nina have immediately had a helpful impact on our understanding of European cultures, Germany in particular. As a brand strategist, it's essential that I have an insightful grasp of the context that my clients brands operate in, be it the category or overall culture. Charmian and Nina are smart, collaborative and fast. Our mission is to produce the most talked about, written about and effective creative content in the world. We couldn't do that in Europe without their cool ideas and fresh perspectives. Colin Drummond, Group Director, Cognitive & Cultural Studies, Crispin Porter + Bogusky, Miami BBDO Campaign Again, thank you for your strategic planning regarding the CELEBRATIONS positioning and future opportunities for this Masterfoods's brand in Germany. We do really appreciate your prompt and concise input, especially embedding your thoughts and recommendations for Germany into the European brand framework. And indeed, this was definitely not an easy one. So all our compliments for this strategically-on-the-point, very logical, and above all fast piece of masterplan. Oliver Meschke, Group Account Director, BBDO Campaign Justblue.design Wir haben zusammen mit MilesFurther einen Workshop für den Relaunch einer Körperpflegemarke durchgeführt. Dazu kamen Personen aus allen beteiligten Fachbereichen zusammen. Der Workshop war strategisch sehr fundiert von MilesFurther vorbereitet und wurde sehr sympatisch moderiert. Nach 2 Tagen hatten wir ein sehr klares Bild von den Zielen der Marke und damit ein klares Briefing für den Relaunch. Sebastian Beck, Geschäftsführer justblue.design, Hamburg ECONOMIA I have worked with Charmian Tardieu of MilesFurther on a number of important projects for my clients in the health insurance industry (BKK Hamburg and BKK VBU in Berlin). She provided us with excellent strategic planning and qualitative research, organising and moderating focus groups in Hamburg and Berlin and providing us with insight and direction for the development of new campaigns. She has a keen intelligence, a creative mind and great interpersonal skills. My clients were extremely happy with the quality of her work. They were impressed by her moderating skill, the insightfulness of her research reports and the usefulness of her strategic advice. Leszek Malecki, Managing Director ECONOMIA, Gesellschaft für Marketing und Werbung mbH + Co. KG